Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Vinengrand.com sells hundreds of products online. We hope to revamp our website, social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Updating the catalogue online and benchmarking.
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals.
- Understanding of factors affecting the quality of digital content.
- Recommendations for improving existing digital content.
- Recommendations and designs for new digital content.
Bonus steps would include:
- Improving designs based on testing feedback.
- Updating the catalogue online and benchmarking.
Final deliverables should include
- A final catalogue and excel sheet.
- An up to date website and social medias.
- What is the main goal for this project?
-
Vinengrand.com sells hundreds of products online. We hope to revamp our website, social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Updating the catalogue online and benchmarking.
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals.
- Understanding of factors affecting the quality of digital content.
- Recommendations for improving existing digital content.
- Recommendations and designs for new digital content.
Bonus steps would include:
- Improving designs based on testing feedback.
- Updating the catalogue online and benchmarking.
Final deliverables should include
- A final catalogue and excel sheet.
- An up to date website and social medias.
- How will you support learners in completing the project?
-
I will be able to provide answers to questions such as:
- Our current products and digital content.
- Our customer and industry insights.
- Input on strategy, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital content creation
- Products creation
- Catalogue update
- Emaling automation
Nice to haves for students include
- Knowledge of design tools like Canva
- Excel
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.vinengrand.com
- 0 - 1 employees
- Liquor, wine & spirits
Online wine club