Ember + Wren, a new venture, seeks to establish a strong and memorable brand presence in the market. The project aims to create a comprehensive branding strategy that encapsulates the essence of the business. The goal is to develop a cohesive visual identity that resonates with the target audience and differentiates Ember + Wren from competitors. This involves crafting a memorable logo, defining clear brand messaging, and establishing social media guidelines that ensure consistency across platforms. The project will provide learners with the opportunity to apply their knowledge of design, marketing, and communication to create a unified brand strategy that aligns with the company's values and objectives. The tasks are closely related and can be completed by a team of learners specializing in marketing or graphic design.

The project deliverables include a memorable logo that reflects Ember + Wren's essence, a document outlining clear and resonant brand messaging, and a cohesive visual identity package. Additionally, the team will develop social media guidelines, including the look and feel for photography and social templates. These deliverables will collectively form a comprehensive branding strategy that can be implemented by Ember + Wren to enhance their market presence.