Ember + Wren Brand Strategy & Asset Development

Ember + Wren, a new venture, seeks to establish a strong and memorable brand presence in the market. The project aims to create a comprehensive branding strategy that encapsulates the essence of the business. The goal is to develop a cohesive visual identity that resonates with the target audience and differentiates Ember + Wren from competitors. This involves crafting a memorable logo, defining clear brand messaging, and establishing social media guidelines that ensure consistency across platforms. The project will provide learners with the opportunity to apply their knowledge of design, marketing, and communication to create a unified brand strategy that aligns with the company's values and objectives. The tasks are closely related and can be completed by a team of learners specializing in marketing or graphic design.

Gut Health and Wellness Market Analysis

Ember + Wren is a new venture in the rapidly growing gut health and personal wellness market. The company seeks to understand the current competitive landscape, identify key competitors, and uncover potential opportunities for differentiation. This project involves conducting comprehensive market research and competitive analysis to provide insights into consumer trends, preferences, and gaps in the market. The goal is to equip Ember + Wren with actionable insights to guide their strategic decisions as their unique value proposition in this niche. Learners will apply their knowledge of market research methodologies and data analysis to gather and interpret relevant information. The project will focus on identifying major players in the industry, analyzing their strengths and weaknesses, and evaluating market demand for various gut health coaching solutions and resources.