The skincare industry is highly competitive, and establishing a strong online presence is crucial for brand recognition and customer engagement. This project aims to develop a comprehensive social media strategy to effectively market a new skincare line. The goal is to increase brand awareness and grow the brand's social media following by leveraging various platforms such as Instagram and Facebook.

The project will involve researching current trends in skincare marketing, analyzing competitor strategies, and identifying the target audience's preferences. By applying classroom knowledge of digital marketing and consumer behavior, the team will create a strategic plan that outlines content ideas, posting schedules, and engagement tactics. The project will culminate in a presentation of the proposed strategy, supported by data and insights gathered during the research phase.

The deliverables for this project include a detailed social media strategy document that outlines the proposed marketing plan. This document will feature a content calendar, platform-specific strategies, and engagement techniques tailored to the target audience. Additionally, the team will prepare a presentation summarizing the strategy, supported by research findings and data analysis. The final deliverables will provide actionable insights and a clear roadmap for implementing the social media strategy.