Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project Context:
Nextpeer seeks to provide a safe and supportive online space for individuals seeking mental health support. As they approach launch, understanding user experiences and community dynamics is crucial for optimizing the platform and facilitating meaningful interactions.
Deliverables:
- Comprehensive Reports: Summarize research findings, market insights, and actionable recommendations for each project area.
- Data-Driven Presentations: Communicate key findings and recommendations through engaging presentations.
- Strategic Roadmaps: Develop clear, actionable plans for implementation of recommended strategies.
- Creative Assets: Deliver brand guidelines, marketing materials, or website design prototypes based on project focus.
- What tasks will learners need to complete to achieve the project goal?
-
Project Activities:
- Market Dynamics & Opportunity Identification: Conduct in-depth analysis of the online mental health support market, uncovering key trends, competitor strategies, and untapped opportunities.
- Leverage data analysis, modeling, and visualization techniques to paint a clear picture of the market landscape.
- Startup Feasibility Assessment: Evaluate the viability of Nextpeer's business model, analyzing market fit, financial projections, and potential risks and challenges.
- Develop robust financial models and conduct competitor analysis to inform sound decision-making.
- User Journey & Empathy Mapping: Uncover user motivations, pain points, and expectations through qualitative data analysis of interview transcripts and online community forums.
- Craft detailed customer profiles and empathy maps to guide platform development and marketing strategies.
- Branding & Messaging: Conduct competitor analysis and explore emerging trends to devise a distinctive brand identity for Nextpeer.
- Develop targeted messaging that resonates with the target audience and effectively communicates Nextpeer's unique value proposition.
- Digital Experience Optimization: Analyze user behavior and website traffic to identify areas for improvement in SEO, UX design, and web development.
- Recommend actionable steps to enhance user experience and drive engagement across all digital platforms.
- What is the main goal for this project?
-
Project Context:
Nextpeer seeks to provide a safe and supportive online space for individuals seeking mental health support. As they approach launch, understanding user experiences and community dynamics is crucial for optimizing the platform and facilitating meaningful interactions.
Deliverables:
- Comprehensive Reports: Summarize research findings, market insights, and actionable recommendations for each project area.
- Data-Driven Presentations: Communicate key findings and recommendations through engaging presentations.
- Strategic Roadmaps: Develop clear, actionable plans for implementation of recommended strategies.
- Creative Assets: Deliver brand guidelines, marketing materials, or website design prototypes based on project focus.
- What tasks will learners need to complete to achieve the project goal?
-
Project Activities:
- Market Dynamics & Opportunity Identification: Conduct in-depth analysis of the online mental health support market, uncovering key trends, competitor strategies, and untapped opportunities.
- Leverage data analysis, modeling, and visualization techniques to paint a clear picture of the market landscape.
- Startup Feasibility Assessment: Evaluate the viability of Nextpeer's business model, analyzing market fit, financial projections, and potential risks and challenges.
- Develop robust financial models and conduct competitor analysis to inform sound decision-making.
- User Journey & Empathy Mapping: Uncover user motivations, pain points, and expectations through qualitative data analysis of interview transcripts and online community forums.
- Craft detailed customer profiles and empathy maps to guide platform development and marketing strategies.
- Branding & Messaging: Conduct competitor analysis and explore emerging trends to devise a distinctive brand identity for Nextpeer.
- Develop targeted messaging that resonates with the target audience and effectively communicates Nextpeer's unique value proposition.
- Digital Experience Optimization: Analyze user behavior and website traffic to identify areas for improvement in SEO, UX design, and web development.
- Recommend actionable steps to enhance user experience and drive engagement across all digital platforms.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our website, products and services
- Our current understanding of our product features
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://nextpeer.co
- 2 - 10 employees
- Hospital, health, wellness & medical, Technology
Nextpeer is a virtual/IRL group therapy for anyone navigating mental health issues or life transitions. Founded on the principle that no one should navigate their mental health path alone, Nextpeer emerged as a platform for those seeking for healing.
We call it Nextpeer
"Next" suggesting a forward-looking approach, taking the next step towards improved mental well-being through connection and support.
And
"Peer" representing the human connection.