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Dynamic Tutoring
Vancouver, British Columbia, Canada
PM
CEO
(4)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive social media campaign strategy for Dynamic Tutoring that will increase brand awareness, engagement, and ultimately lead generation. This will involve several different steps for the students, including:


- Researching the target audience and their social media behavior.


- Developing a content calendar with engaging and relevant posts.


- Identifying the most suitable social media platforms for the company.


- Creating a plan for paid advertising and promotions.


- Establishing key performance indicators (KPIs) to measure the success of the campaign.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A detailed social media campaign strategy document.


- A content calendar for a specified period.


- Recommendations for paid advertising and promotions.


- Identified KPIs and a plan for measuring them.



Final deliverables:


- A comprehensive report outlining the strategy, tactics, and expected outcomes.


- A presentation explaining the strategy and its implementation.


How will you support learners in completing the project?

I will provide mentorship, links to our current company branding, access to any tools and technologies needed and give feedback.

What skills or technologies will help learners to complete the project?


In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Social media marketing concepts and best practices.


- Content creation and curation.


- Data analysis and KPI measurement.


- Copywriting and graphic design for social media.


- Familiarity with social media management tools.



Nice to haves for students include


- Experience with social media advertising platforms.


- Understanding of SEO and SEM principles.

Supported causes
Quality education
About the company

Dynamic Tutoring is a tutoring company focused on making tutoring smarter and meaningful