
Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategySkills
grant applications growth strategies target market market potential resource allocation business process revenue stream market analysis cost structures business process automationObjective:
The primary objective of this project is to develop an updated Business Process Model for Historia, emphasizing the alignment of its operations with potential funding opportunities. The project also aims to prepare supporting documentation for grant applications, ensuring Historia is well-positioned to secure financial support for scaling its services and expanding its market reach.
Problem to be Solved:
Historia requires a detailed and updated Business Process Model that not only refines its current operations but also highlights its strategic objectives, competitive advantages, and market potential. This project is crucial for showcasing the company's readiness for growth and attracting potential investors or grant agencies, particularly in light of opportunities like the Canada Digital Adoption Program.
Expected Outcomes:
- Business Process Model: A comprehensive model outlining Historia's key business components, including customer segments, value propositions, revenue streams, and key activities.
- Strategic Recommendations: In-depth suggestions for refining the business model based on market research and analysis.
- Funding Application Package: Tailored documentation for funding applications, including executive summaries, market analysis, competitive advantages, and financial projections.
- Professional Presentation: A summary presentation of the business process model and strategic recommendations suitable for potential investors or funding bodies.
- Business Model Canvas: A visual summary that concisely presents Historia's business model and key components.
Deliverables
- Define Value Propositions: Analyze the unique value Historia offers to small businesses through its customized web development and process automation solutions.
- Identify Customer Segments: Detail the characteristics, needs, and preferences of Historia's target market, including startups and small enterprises across various industries.
- Evaluate Revenue Streams and Cost Structures: Assess Historia’s revenue models and explore new revenue opportunities, alongside analyzing its cost structure.
- Map Key Operational Processes: Document and analyze critical processes like client onboarding, project execution, and ongoing support.
- Evaluate Efficiency and Identify Bottlenecks: Highlight areas where efficiency can be improved and identify bottlenecks impacting scalability and satisfaction.
- Conduct Market Research and SWOT Analysis: Perform a SWOT analysis to identify Historia’s strengths, weaknesses, opportunities, and threats.
- Develop a Funding-Ready Documentation Package: Create grant-ready materials emphasizing Historia's competitive advantages and growth strategies.
- Recommend Technology Upgrades or Integrations: Suggest tools and systems to enhance efficiency and funder appeal.
- Create an Implementation Plan: Provide timelines, budgets, and resource allocation for implementing improvements.
- Prepare a Business Model Canvas: Summarize all elements of Historia’s business model visually.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Historia is a service-based company specializing in CRM implementation and web design. Led by two entrepreneurial brothers, Historia combines technical expertise with a personal touch to deliver solutions that streamline business operations and enhance brand presence for medium to large businesses.
Company Overview:
Historia is dedicated to empowering businesses by implementing customized CRM systems like Odoo and creating visually compelling, user-friendly websites. Focused on improving operational efficiency and digital presence, the company provides medium to large businesses with the tools they need to excel in a competitive market. The two brothers behind Historia bring a unique blend of passion and hands-on experience, ensuring every project is approached with dedication and innovation.
Services:
Historia offers two core services:
CRM Implementation: Helping medium to large businesses adopt and optimize CRM platforms like Odoo to manage customer relationships, automate workflows, and drive productivity.
Web Design: Crafting modern, responsive websites tailored to reflect the client’s brand identity and provide an exceptional user experience.
Business Model:
Historia operates on a service-based model, working closely with medium to large businesses to deliver tailored CRM and web design solutions. By offering flexible packages for both services, the company ensures scalability and adaptability for enterprises with complex needs.
Target Market:
Historia’s primary clients are medium to large businesses seeking to improve their operational processes and online presence. This includes industries such as retail chains, manufacturing, financial services, and large non-profits looking for enterprise-level solutions.
Strategic Goals:
Historia’s vision is to become a trusted partner for businesses seeking innovative digital solutions. Key objectives include:
Expanding their client base across multiple industries.
Building long-term relationships with businesses through exceptional service.
Enhancing service offerings with emerging technologies to stay ahead of industry trends.
Competitive Advantage:
Historia stands out by offering both CRM implementation and web design under one roof, providing a comprehensive approach to business transformation. The involvement of the founding brothers ensures a high level of personal accountability and attention to detail. Their expertise in platforms like Odoo and their ability to craft unique, visually appealing websites give clients a one-stop solution for operational and digital success.