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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(169)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Public relations
Project scope
What is the main goal for this project?

The main goal for this project is to increase visibility for Brazily Fitness and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:


- Researching and identifying potential media outlets to target.


- Crafting compelling pitches to send to the media outlets.


- Creating content for media outlets, such as press releases, blog posts, and other materials.


- Tracking and monitoring the success of the pitches.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- A list of potential media outlets to target.


- A series of compelling pitches to send to the media outlets.


- Content created for media outlets, such as press releases, blog posts, and other materials.


- A report on the success of the pitches.


How will you support learners in completing the project?

I will offer ongoing support to make sure this experience is as valuable as possible for the students to gain necessary experience. With my experience in the field, I will try my best to lead them in the right direction.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Media relations and public relations.


- Writing compelling pitches.


- Crafting content for media outlets.


- Tracking and monitoring the success of the pitches.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).