Cedar Privilege Home is seeking to enhance its online presence and engagement through a well-structured social media strategy. The goal of this project is to develop a comprehensive social media plan that aligns with the company's brand and objectives. Learners will analyze current social media trends, identify target audiences, and create content strategies that can be implemented across various platforms. The project will focus on increasing brand awareness, engagement, and follower growth. By applying classroom knowledge of digital marketing and social media management, learners will gain practical experience in crafting a cohesive and effective social media strategy. The project will involve tasks such as conducting a social media audit, researching competitor strategies, and developing a content calendar tailored to Cedar Privilege Home's needs.

The deliverables for this project include a detailed social media strategy document, a content calendar for one month, and a presentation summarizing the proposed strategy. The strategy document should outline key objectives, target audience profiles, platform-specific tactics, and performance metrics. The content calendar will provide a schedule of posts, including suggested content types and themes. The presentation will be used to communicate the strategy to Cedar Privilege Home's management team, highlighting the potential impact on brand visibility and engagement.