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Runwei™
New York, New York, United States
EE
Employer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Data Data analysis Communications Digital marketing Social media marketing
Skills
newsletters
Project scope
What is the main goal for this project?

The main objective of the project is to improve the engagement and effectiveness of a weekly newsletter through data-driven analysis and optimization strategies. This project aims to identify key factors influencing newsletter performance, implement changes to enhance subscriber engagement, and ultimately achieve higher open rates, click-through rates, and overall newsletter impact.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of key factors influencing newsletter performance.


- Ability to identify areas for improvement and implement changes to enhance subscriber engagement.


- Ability to track and measure the effectiveness of changes made to the newsletter.


- Ability to analyze data to identify trends and insights.



Final deliverables should include:


- A written report outlining the analysis and optimization strategies implemented.


- A presentation summarizing the results of the project.

How will you support learners in completing the project?
  1. Data Access:
  • Ensure learners have access to historical newsletter data and relevant analysis tools.
  • Provide access to datasets and email marketing platforms for hands-on practice.
  1. Regular Meetings:
  • Schedule weekly or bi-weekly virtual meetings to review progress, address questions, and provide guidance.
  • Encourage learners to share their findings and challenges during these meetings.
  1. Collaborative Environment:
  • Encourage collaboration among learners, allowing them to share insights, best practices, and learn from one another.
  • Foster teamwork and group problem-solving sessions.
  1. Resource Sharing:
  • Share relevant articles, books, and online resources on email marketing analytics and optimization.
  • Promote self-directed learning by suggesting additional materials for further skill development.
  1. Project Orientation:
  • Conduct a project kickoff meeting to clarify project goals, objectives, and expectations.
  • Provide an overview of the project's scope and deliverables during the orientation.


About the company
  • https://www.Runwei.io
  • 2 - 10 employees
  • Banking & finance, Non-profit, philanthropic & civil society, Technology

Runwei™ was founded to address these disparities head-on. Our mission is to disrupt the barriers limiting access to capital, networks, and resources for underprivileged entrepreneurs. Leveraging Generative AI and Predictive AI, we aim to level the playing field, providing tailored opportunities and personalized insights to empower entrepreneurs. We strive for a future where entrepreneurship knows no boundaries.