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Ad Scientist Media Inc.
Toronto, Ontario, Canada
Joe Fitzpatrick
Joe Fitzpatrick He / Him
Founder/ Fractional CMO
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience or paid work
Categories
Marketing Competitive analysis Advertising Digital marketing Sales strategy Marketing analytics
Project scope
What is the main goal for this project?

The project's main goal is to assist the Fractional CMO with various marketing tasks, including Google Ads, Facebook Ads, SEO, content writing, email development, analytics, and strategy development. The intern will gain hands-on experience in digital marketing and contribute to the company's marketing efforts. Some lead prospecting and internal lead acquisition development will be included, as well as supporting proposal writing and design.


What tasks will learners need to complete to achieve the project goal?

Tasks for the intern to complete include:


- Assisting with the development and optimization of Google Ads and Facebook Ads campaigns.


- Conducting keyword research and on-page optimization for SEO.


- Writing and editing content for various marketing channels.


- Assisting with email campaign development and analysis.


- Analyzing marketing data and contributing to strategy development.



Final deliverables should include:


- Completed and optimized ad campaigns.


- SEO research and recommendations.


- Content developed for marketing channels.


- Email campaigns developed and analyzed.


- Data analysis and strategy recommendations.


How will you support learners in completing the project?

Access to real-world accounts, and guidance from an experienced digital marketer who has taught courses on advertising and analytics.

What skills or technologies will help learners to complete the project?

Skills needed to successfully complete the project:


- Strong organizational skills and attention to detail.


- Knowledge of digital marketing concepts and tools.


- Willingness to learn Google Ads, Facebook Ads, SEO, and email marketing.


- Willingness to learn analytical skills for data analysis and strategy development.

About the company

Ad Scientist Media Inc. is a boutique media and marketing strategy agency that works with businesses to increase their customer acquisition and growth.