We are creating a software product that takes the latest scientific research on wellness and longevity and uses data science and machine learning to make recommendations to users on what they can do to live longer and healthier. We are looking to drive traffic to our website and our social media platforms like Facebook.

Learners will create a brand awareness campaign and implement it on social media. Learners will be allowed to be creative in their approaches. They will need to understand what media our target audience (aged 40+) uses and how to effectively reach those people and convey messages that target audience members would find appealing and entice them to our website/social media sites. This may entail conducting focus groups with target audience members, surveys or review of posts on social media to learn what goals/concerns our target audience has.