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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(169)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Lead generation
Project scope
What is the main goal for this project?

The main goal of this project is to create an enticing lead magnet and funnel to generate leads for Brazily Dance Instructor course. This will involve several different steps for the students, including:


- Researching the Brazily Dance Instructor course and the target audience.


- Developing a lead magnet that will be attractive to potential customers.


- Creating a funnel to capture leads from the lead magnet.


- Optimizing the lead magnet and funnel for maximum effectiveness.


- Testing the lead magnet and funnel to ensure it is working properly.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the Brazily Dance Instructor course and the target audience.


- Development of an effective lead magnet that will attract potential customers.


- Creation of a funnel to capture leads from the lead magnet.


- Optimization of the lead magnet and funnel for maximum effectiveness.


- Testing of the lead magnet and funnel to ensure it is working properly.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


How will you support learners in completing the project?

Ongoing communication and support for anything student needs in order to learn with this project, We will book weekly meetings to stay in touch and troubleshoot anything that comes up along the way

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Digital marketing and lead generation strategies.


- Funnel optimization and testing.


- Graphic design and web development.


- Copywriting and content creation.



Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).