The project aims to enhance the social media presence of Madhurima Sappatti by leveraging market research, strategic planning, and content creation.

The primary goal is to gather insights into potential questions and content touchpoints that resonate with the target audience, thereby building trust and credibility.

The project involves analyzing current social media trends and identifying potential areas for content creation with a focus on lead generation and boosting engagement across platforms.

Learners will apply their classroom knowledge in social media marketing to develop a comprehensive strategy that aligns with the brand's objectives.

The project will also involve creating visually appealing content using tools like Canva and editing video clips from past interviews to enhance the brand's storytelling.

This project will be handled by a team of students as opposed to individuals based on what they align most with, and then further guiding and polishing the process and themselves along the journey.

The deliverables for this project include a detailed social media market research report identifying key questions and content touchpoints.

Additionally, a strategic social media plan focused on trends and engagement strategies will be developed.

Learners will also produce a series of content pieces, including graphics and edited video clips, ready for publication on various platforms. (All brand materials will be shared and they will be guided on the process to make it easier for them!)