Main Objective of the Project

The primary objective of this project is to enhance the effectiveness of our digital marketing strategies by leveraging a deep understanding of social media platform algorithms and SEO techniques. The student will be tasked with optimizing our online presence to increase brand visibility, engage with a wider audience, and ultimately drive more traffic to our website.

Problem to Solve

The student will address the challenge of adapting our marketing content to align with the ever-changing algorithms of various social media platforms and the best practices of SEO. This involves identifying key areas for improvement in our current digital marketing approach, such as low engagement rates on social media posts or poor search engine rankings for targeted keywords.

Social Media Algorithm Tasks

1. Algorithm Research: Research and stay updated on the latest changes and trends in social media algorithms, particularly those relevant to your primary platforms (e.g., Facebook, Instagram, Twitter, TikTok).
2. Content Strategy Development: Develop a content strategy that leverages understanding of these algorithms to increase engagement, reach, and visibility.
3. A/B Testing: Conduct A/B testing on different types of content and posting schedules to determine what works best in terms of engagement and reach.
4. Engagement Analysis: Analyze engagement metrics to identify patterns and insights that can be used to optimize future content.

SEO Tasks

1. Keyword Research: Perform keyword research to identify terms that your target audience is searching for related to your products or services.
2. SEO Content Creation: Help in creating SEO-optimized content for your website and blog to improve search engine rankings.
3. On-Page Optimization: Assist in optimizing web pages (e.g., meta tags, headers, images) to improve their search engine rankings.
4. Link Building Strategy: Develop a strategy for acquiring high-quality backlinks to improve domain authority and search engine ranking.
5. SEO Performance Monitoring: Monitor and report on the performance of SEO efforts using tools like Google Analytics and Google Search Console.

General Marketing Tasks

1. Market Analysis: Analyze the current market trends and competitor strategies to identify opportunities and threats.
2. Content Calendar Management: Develop and manage a content calendar that aligns with marketing goals and campaign timelines.
3. Performance Reporting: Create regular reports on the performance of both social media and SEO efforts, providing insights and recommendations for improvement.
4. Digital Campaign Assistance: Support the planning and execution of digital marketing campaigns, including email marketing.
5. Training and Presentations: Prepare presentations on social media and SEO best practices to share knowledge with other team members.

At Mikan House Inc., we are committed to providing comprehensive support and mentorship to students involved in our projects. Here's how we ensure students have the resources and guidance they need to succeed:

1. Staff Mentorship: Each student will be assigned a dedicated staff mentor who will serve as their primary point of contact throughout the project. Mentors will offer guidance, feedback, and support to help students navigate challenges and make progress.
2. Regular Check-ins: We schedule regular check-in meetings with students to discuss their progress, address any concerns or questions they may have, and provide additional guidance as needed. These check-ins ensure that students feel supported and stay on track with their project tasks.
3. Collaborative Environment: Students will have the opportunity to collaborate with our team members and other students working on related projects. This collaborative environment fosters creativity, innovation, and knowledge sharing, enabling students to learn from each other and grow together.
4. Flexible Schedule: We understand that students may have other commitments such as classes or part-time jobs. As such, we offer a flexible schedule that accommodates their availability and allows them to balance their project work with other responsibilities.