Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
In this project, we hope to gain insight into customer segments and patterns by analyzing market data on buying behaviors. This will help us enhance and refocus our marketing efforts by being able to identify the needs of each segment, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends of various companies, analyze the data, create predictive models, and provide recommendations for how to move forward.
This will involve several different steps for the students, including:
- Analyzing market data to define different segments based on customer needs.
- Choosing appropriate metrics to examine the data, and analyzing it using data analysis software to identify trends and correlations.
- Creating predictive models for various outcomes the market may face.
- Creating a report with all findings from analysis conducted, including recommendations for next steps.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Define our various potential customer segments based on customer needs.
- Analyze market data of our segment using appropriate metrics.
- Create predictive models for various outcomes the market may face.
- Create a report with all research, analysis, and models used, and provide recommendations for next steps we should take to best reach each segment.
Bonus steps would include
- Including various options for recommendations and explaining the pros and cons of each one within the report.
Final deliverables should include
- A final report including all research, analysis, models, and recommendations.
- A 30-minute presentation to be presented to the project manager.
- What is the main goal for this project?
-
In this project, we hope to gain insight into customer segments and patterns by analyzing market data on buying behaviors. This will help us enhance and refocus our marketing efforts by being able to identify the needs of each segment, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends of various companies, analyze the data, create predictive models, and provide recommendations for how to move forward.
This will involve several different steps for the students, including:
- Analyzing market data to define different segments based on customer needs.
- Choosing appropriate metrics to examine the data, and analyzing it using data analysis software to identify trends and correlations.
- Creating predictive models for various outcomes the market may face.
- Creating a report with all findings from analysis conducted, including recommendations for next steps.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Define our various potential customer segments based on customer needs.
- Analyze market data of our segment using appropriate metrics.
- Create predictive models for various outcomes the market may face.
- Create a report with all research, analysis, and models used, and provide recommendations for next steps we should take to best reach each segment.
Bonus steps would include
- Including various options for recommendations and explaining the pros and cons of each one within the report.
Final deliverables should include
- A final report including all research, analysis, models, and recommendations.
- A 30-minute presentation to be presented to the project manager.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What metrics typically used to track segments?
- Who are our target audiences?
- What customer segmentation and marketing problems do we want to focus on?
- Input on choices, problems or anything else the students might encounter. the project.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Data analysis technologies.
- Data modeling and visualization.
- Predictive modeling.
- Problem solving and critical thinking.
Nice to haves for students include
- Previous experience in data or marketing analytics.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.
Supported causes
About the company
- https://www.belcogroup.ca
- 2 - 10 employees
- Construction, engineering & trades, Real estate
We are a company that combines the expertise and experience of Belco Group and Jamil Rahemtula to provide innovative and sustainable solutions for the real estate industry. Belco Group is a leading provider of property management, construction, and development services in Canada, with a focus on energy efficiency and environmental responsibility. Jamil Rahemtula is a professional real estate investor and coach, with a proven track record of creating wealth and value through strategic and creative real estate investing. Together, we offer a unique and comprehensive service that covers all aspects of real estate, from acquisition and financing, to renovation and marketing, to management and exit. Our goal is to help our clients achieve their real estate goals and dreams, while making a positive impact on the world.