Primerica seeks to expand its reach across multiple provinces in Canada, specifically Alberta, British Columbia, Newfoundland, and Ontario, by enhancing its social media presence. The goal of this project is to develop a comprehensive social media strategy that will enable Primerica's financial advisors to connect with potential clients in these regions. The project will involve researching current social media trends, identifying target demographics, and creating tailored content that resonates with potential clients. Learners will apply their knowledge of digital marketing, social media analytics, and content creation to devise a strategy that aligns with Primerica's brand and objectives. The project will also include an analysis of competitors' social media strategies to identify opportunities for differentiation and engagement.

The deliverables for this project include a detailed social media strategy document outlining the proposed approach for expanding Primerica's reach in the specified provinces. This document will include a content calendar, platform-specific strategies, and key performance indicators (KPIs) for measuring success. Additionally, learners will provide a presentation summarizing their findings and recommendations, along with a sample set of social media posts tailored to each province's audience.