Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of the project is to create marketing material for Surge Learning using videos, print material, and social media in order to promote our products to potential clients and customers.
This will involve several different steps for the learners, including:
- Understanding the products and services offered by Surge Learning.
- Developing video content that effectively showcases the features and benefits of Surge Learning's products.
- Creating print material such as brochures, flyers, and posters to be used for promotional purposes.
- Creating engaging posts to increase brand awareness and attract new customers.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A series of high-quality videos showcasing Surge Learning's products.
- Print material, including brochures, flyers, and posters for promotional use.
- A social media content calendar with engaging posts and visuals to attract new customers.
Final deliverables:
- A comprehensive marketing plan outlining the use of the created material across different platforms.
- A presentation explaining the marketing strategy and the rationale behind the chosen material.
- What is the main goal for this project?
-
The main goal of the project is to create marketing material for Surge Learning using videos, print material, and social media in order to promote our products to potential clients and customers.
This will involve several different steps for the learners, including:
- Understanding the products and services offered by Surge Learning.
- Developing video content that effectively showcases the features and benefits of Surge Learning's products.
- Creating print material such as brochures, flyers, and posters to be used for promotional purposes.
- Creating engaging posts to increase brand awareness and attract new customers.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A series of high-quality videos showcasing Surge Learning's products.
- Print material, including brochures, flyers, and posters for promotional use.
- A social media content calendar with engaging posts and visuals to attract new customers.
Final deliverables:
- A comprehensive marketing plan outlining the use of the created material across different platforms.
- A presentation explaining the marketing strategy and the rationale behind the chosen material.
- How will you support learners in completing the project?
-
Students will have remote access to the marketing consultant, marketing manager and director of learning experience and design for guidance, Monday to Friday, 9-5 ET and access to our graphic design tool.
- What skills or technologies will help learners to complete the project?
-
In order to successfully complete this project, learners should have or be willing to learn:
- Video production and editing skills.
- Graphic design skills for creating print material.
- Social media management and content creation.
- Marketing and branding knowledge.
Nice to haves for learners include:
- Experience with marketing software and tools.
- Experience with design software (Canva).
- Copywriting skills for creating compelling content.
- Translating Skills in English-French are an asset.
About the company
- https://surgelearning.ca
- 11 - 50 employees
- Business services, Hospital, health, wellness & medical
Online Training & Management
Developed to help Canadian healthcare professionals continue to provide exceptional care. We make navigating industry changes, legislation updates, education requirements and managing team success, worry-free and straightforward