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Balance Media Ventures
Edmonton, Alberta, Canada
Eric Balance
Founder
3
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Leadership Market expansion Economics Networking
Skills
creativity creative problem solving project management body of knowledge (pmbok) methodology editing event planning business economics ecological economics public speaking impact assessment community leadership
Details

Our mission is to organize and promote events that unite conscious business leaders in Edmonton and nearby areas. By fostering connections, we aim to drive regenerative principles and purpose-driven impact, creating a stronger, more sustainable community through collaboration, innovation, and shared values.

Deliverables

Project Focus Areas:

● Event Planning: Organize and host a series of events that provide networking

opportunities, workshops, and discussions on regenerative business practices.

● Community Outreach & Engagement: Develop marketing strategies to engage local

and regional leaders in the conscious business community, including businesses,

academics, and non-profits.

● Partnership Development: Establish relationships with local organizations, universities,

and thought leaders to co-host or sponsor events.

● Platform for Collaboration: Create a forum (either virtual or in-person) for these

leaders to exchange ideas, collaborate, and implement regenerative business practices

in Edmonton.

● Marketing & Promotion: Create and implement a comprehensive marketing plan using

social media, local press, newsletters, and academic partnerships. Utilize strategies like

influencer marketing and content creation to attract serious leaders.

Implementation Steps:

● Research and identify key conscious business leaders and organizations in Edmonton.

● Survey potential participants to understand the specific needs and interests of the target

audience.

● Select venues and finalize logistics for hosting events, either physical or hybrid.

● Develop content on regenerative principles and conscious business leadership for

workshops and talks.

● Collaborate with local media, influencers, and universities to promote and expand event

visibility.


Expected Outcomes:

● Increase in networking and collaboration among conscious business leaders.

● Measurable impact on driving regenerative practices in local businesses.

● Growing community interest in purpose-driven leadership and sustainability practices.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Edmonton, Alberta, Canada
2 - 10 employees
Business & management, Education, Environment, Events services, Marketing & advertising
Representation
Family-Owned Sustainable/green Social Enterprise Community-Focused

Balance Media Ventures is a dynamic media company focused on creating and distributing impactful content that informs, inspires, and engages audiences. With a commitment to storytelling that drives awareness and positive change, the company specializes in digital media, video production, and strategic content marketing to amplify meaningful narratives.