

Project scope
Categories
Communications Leadership Market expansion Economics NetworkingSkills
creativity creative problem solving project management body of knowledge (pmbok) methodology editing event planning business economics ecological economics public speaking impact assessment community leadershipOur mission is to organize and promote events that unite conscious business leaders in Edmonton and nearby areas. By fostering connections, we aim to drive regenerative principles and purpose-driven impact, creating a stronger, more sustainable community through collaboration, innovation, and shared values.
Project Focus Areas:
● Event Planning: Organize and host a series of events that provide networking
opportunities, workshops, and discussions on regenerative business practices.
● Community Outreach & Engagement: Develop marketing strategies to engage local
and regional leaders in the conscious business community, including businesses,
academics, and non-profits.
● Partnership Development: Establish relationships with local organizations, universities,
and thought leaders to co-host or sponsor events.
● Platform for Collaboration: Create a forum (either virtual or in-person) for these
leaders to exchange ideas, collaborate, and implement regenerative business practices
in Edmonton.
● Marketing & Promotion: Create and implement a comprehensive marketing plan using
social media, local press, newsletters, and academic partnerships. Utilize strategies like
influencer marketing and content creation to attract serious leaders.
Implementation Steps:
● Research and identify key conscious business leaders and organizations in Edmonton.
● Survey potential participants to understand the specific needs and interests of the target
audience.
● Select venues and finalize logistics for hosting events, either physical or hybrid.
● Develop content on regenerative principles and conscious business leadership for
workshops and talks.
● Collaborate with local media, influencers, and universities to promote and expand event
visibility.
Expected Outcomes:
● Increase in networking and collaboration among conscious business leaders.
● Measurable impact on driving regenerative practices in local businesses.
● Growing community interest in purpose-driven leadership and sustainability practices.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Balance Media Ventures is a dynamic media company focused on creating and distributing impactful content that informs, inspires, and engages audiences. With a commitment to storytelling that drives awareness and positive change, the company specializes in digital media, video production, and strategic content marketing to amplify meaningful narratives.