Albo Wireless Technology Solutions Inc. is seeking to expand its market presence and increase its customer base. The company specializes in innovative wireless technology solutions as well as branching into EV Charging and aims to identify new market opportunities to enhance its growth trajectory. The project involves conducting a comprehensive analysis of potential markets, assessing competitive landscapes, and identifying key trends and consumer needs. The goal is to provide Albo Wireless with actionable insights and strategic recommendations for market expansion. The project will require learners to apply their knowledge of market research, data analysis, and strategic planning. The team will focus on a specific geographic region or industry segment, ensuring a targeted approach to market expansion. This project will enable learners to bridge theoretical knowledge with practical application in a real-world business context.

The primary deliverable is a detailed Market Expansion Strategy Report. This report will include an analysis of potential markets, competitive landscape assessments, and strategic recommendations for market entry. Additionally, the report will provide a SWOT analysis and a prioritized list of target markets. The deliverables will be presented in a professional format, including visual aids such as charts and graphs to support findings and recommendations.