Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
Our team is looking for a student who can help drive more traffic to our website and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a strong SEO strategy for our business.
- What tasks will learners need to complete to achieve the project goal?
-
- Plan, develop, and implement a SEO strategy for our business
- Focus on local user traffic (Greater Toronto Area, Ontario, Canada) to increase number of potential customers visiting our website
- Prepare a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Regularly perform thorough keywords research
- Identify key SEO KPIs; monitor redirects, click rate, and bounce rate
- Identify any issues with existing website content and suggest/implment improvements.
- Stay up to date with SEO and digital marketing trends and best practices
- Prepare and present report(s) with web analytics data
- What is the main goal for this project?
-
Our team is looking for a student who can help drive more traffic to our website and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a strong SEO strategy for our business.
- What tasks will learners need to complete to achieve the project goal?
-
- Plan, develop, and implement a SEO strategy for our business
- Focus on local user traffic (Greater Toronto Area, Ontario, Canada) to increase number of potential customers visiting our website
- Prepare a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Regularly perform thorough keywords research
- Identify key SEO KPIs; monitor redirects, click rate, and bounce rate
- Identify any issues with existing website content and suggest/implment improvements.
- Stay up to date with SEO and digital marketing trends and best practices
- Prepare and present report(s) with web analytics data
- How will you support learners in completing the project?
-
Students will work closely with project manager, Appneet Singh who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
- What skills or technologies will help learners to complete the project?
-
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
In order to complete this project, it is beneficial to be familiar with:
- Current SEO practices
- Web Analytics tools
About the company
- https://www.hvac-pro.ca/
- 2 - 10 employees
- Manufacturing
WHO ARE WE
HVAC Pro is a custom sheet metal fabrication company. We provide residential and commercial sheet metal products in both custom and standard sizes.
We are also a licensed and registered residential heating and air conditioning company. We provide all HVAC-related repairs, installation, and maintenance service