items_header

Open projects

Projects available to all portals

Canyon Entertainment Group
Toronto, Ontario, Canada
Dawn Van Dam
President
(255)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Lead generation Product or service launch Copy writing Marketing strategy
Skills
communication sales funnel google analytics marketing materials project management promotional materials writing editing
Project scope
What is the main goal for this project?

Promoting Brands Internship in the Entertainment Industry -- Writing: Promotional Materials, Lead Campaigns and Customer Journey Funnels in the Entertainment Industry

Are you interested in writing an eBook, creating lead campaigns, customer journey funnels and promotion materials to promote brands and artists, creating copy for general communications, marketing materials, and learning how to generate interest, awareness, engagement and action for artists and other non-profit brands, all while keeping everything organized through the discipline of project management!?

Do you like to jump in and 'get the job done'? If so, please apply! The work can be done remotely.

General Purpose: Preparation of materials and completion of specific projects, while ensuring consistency with company strategy, commitments and goals. The intern will learn best practices in writing and communication from experienced staff.

What tasks will learners need to complete to achieve the project goal?
  • Write an eBook; Create lead gen campaigns and customer journey funnels
  • Develop promotion materials to promote brands and artists; generate interest, awareness, engagement and action
  • Content copy creation for use in promotional material and/or social media
  • Writing convincing material to attract potential attendees/purchasers
  • Responsible for developing lead gen methodologies and systems to acquire potential clients' email contact information
  • Create campaigns; organize landing pages, and a funnel, for different interests; and grow enrollment in a particular program
  • Identifying and implementing unique promotions and ways to grow engagement and enhance education and awareness
  • Responsible for providing materials that promote the brand and build credibility
  • Understanding all relevant guidelines and industry requirements
  • Creating and implementing a communication calendar
  • Writing and editing, and sending out communications
  • Review Google analytics to identify traffic-enhancing activities
  • Identify trends
How will you support learners in completing the project?

Extensive training library. Regular meetings and coaching with experienced staff.

About the company

Artist management, record label, artist development school and online/live concerts.