Elev8 Visions, a leader in aerial intelligence, is seeking a refreshed logo that embodies its innovative spirit and expertise in drone-based mapping, inspection, and search & rescue services. The current logo no longer aligns with the company's cutting-edge image, and a modern, professional redesign is needed. The project aims to create a logo that is clean and contemporary, effectively communicating the brand's core values and services. Students will apply their design skills and knowledge of branding principles to develop a cohesive visual identity for Elev8 Visions. This project offers an opportunity to bridge classroom learning with real-world application, focusing on design consistency and brand communication. The team will work collaboratively to ensure the new logo and branding elements resonate with the company's target audience and industry standards.

The project deliverables include a new logo design for Elev8 Visions, presented in various formats: color, black & white, and icon-only versions. Additionally, students will provide a comprehensive branding guide, detailing font choices, color palette, and usage guidelines to ensure consistent application across all platforms. The final submission should demonstrate a clear understanding of the brand's identity and strategic design decisions.