Skintek, a burgeoning company in the skincare industry, is seeking a comprehensive business development plan to strategically position itself for brand recognition and growth in the competitive market. The project aims to identify potential market opportunities, analyze current industry trends, and propose actionable strategies to enhance Skintek's market presence. Learners will apply their knowledge of business development, detailed marketing strategies, and competitive analysis to create a robust plan that aligns with Skintek's vision and objectives. The project will involve researching consumer behavior, evaluating competitor strategies, and identifying potential partnerships or new market segments. The ultimate goal is to provide Skintek with a clear roadmap to achieve sustainable growth and increased market share.

The deliverables for this project include a detailed business development plan that outlines strategic initiatives for growth. This plan should include a market analysis report, a competitive landscape assessment, and a set of actionable recommendations. Additionally, learners will present a strategic growth roadmap, highlighting key milestones and potential challenges. The final deliverable will be a presentation summarizing the findings and proposed strategies, ready for Skintek's executive review.