MultiNationals Inc. is exploring innovative ways to enhance its marketing strategies by leveraging artificial intelligence. The primary goal of this project is to develop a comprehensive AI-driven marketing strategy that can improve customer engagement and optimize marketing campaigns. The learners will analyze current marketing trends, identify potential AI tools and technologies, and propose a strategy that aligns with MultiNationals Inc.'s brand objectives. This project will provide learners with the opportunity to apply their knowledge of marketing principles and AI technologies in a practical setting. The tasks will include researching AI applications in marketing, evaluating their effectiveness, and designing a strategy that can be implemented within the company's existing framework. The project is designed to be completed by a team of marketing students who have a foundational understanding of AI concepts.

The deliverables for this project will include a detailed report outlining the proposed AI-driven marketing strategy, including an analysis of potential AI tools and their expected impact on marketing efforts. Additionally, a presentation summarizing the key findings and recommendations will be prepared for MultiNationals Inc.'s marketing team. The report should also include a timeline and resource requirements for implementing the strategy.