Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy for our second store set to open in September 2024. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables can come in the form of a report and/or presentation on the digital marketing strategy recommended including:
- SEO plan
- Paid search marketing plan
- E-mail marketing plan
- Social media marketing plan
- Mobile marketing plan
- Web analytics, evaluation & recommendations
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy for our second store set to open in September 2024. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables can come in the form of a report and/or presentation on the digital marketing strategy recommended including:
- SEO plan
- Paid search marketing plan
- E-mail marketing plan
- Social media marketing plan
- Mobile marketing plan
- Web analytics, evaluation & recommendations
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
- What skills or technologies will help learners to complete the project?
-
Digital marketing strategy, SEO, Sem, Paid ads, Social media marketing, Email marketing, Display ads
Supported causes
About the company
- https://Pickeco.ca
- 2 - 10 employees
- Retail, Environment
PickEco Refills is a zero waste grocery store in Chilliwack BC. We are more than a retail store, we are a hub for environmental activism and education. Our goal is simple: reduce the amount of plastic that ends up in our lakes, rivers and oceans. We have several approaches to this goal, and the first step is always education and prevention. We would love for you to be a part of our waste free future!