We want students to help us develop a digital marketing strategy for our second store set to open in September 2024. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

Final deliverables can come in the form of a report and/or presentation on the digital marketing strategy recommended including:

• SEO plan
• Paid search marketing plan
• E-mail marketing plan
• Social media marketing plan
• Mobile marketing plan
• Web analytics, evaluation & recommendations

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.