Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of this project is to create and execute a marketing strategy for Velocity HCM Consulting Group, LLC. This will involve several different steps for the students, including:
- Research the company's current marketing strategy and identify areas for improvement.
- Developing a comprehensive marketing strategy that includes tactics such as digital marketing, traditional marketing, and social media.
- Creating a timeline for the implementation of the marketing strategy.
- Developing a budget for the marketing strategy.
- Executing the marketing strategy.
Experience in HR, specifically recruiting or talent acquisition, is a plus.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the company's current marketing strategy and areas for improvement.
- Development of a comprehensive marketing strategy.
- Creation of a timeline for the implementation of the marketing strategy.
- Development of a budget for the marketing strategy.
- Execution of the marketing strategy.
- What is the main goal for this project?
-
The main goal of this project is to create and execute a marketing strategy for Velocity HCM Consulting Group, LLC. This will involve several different steps for the students, including:
- Research the company's current marketing strategy and identify areas for improvement.
- Developing a comprehensive marketing strategy that includes tactics such as digital marketing, traditional marketing, and social media.
- Creating a timeline for the implementation of the marketing strategy.
- Developing a budget for the marketing strategy.
- Executing the marketing strategy.
Experience in HR, specifically recruiting or talent acquisition, is a plus.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the company's current marketing strategy and areas for improvement.
- Development of a comprehensive marketing strategy.
- Creation of a timeline for the implementation of the marketing strategy.
- Development of a budget for the marketing strategy.
- Execution of the marketing strategy.
- How will you support learners in completing the project?
-
The learner will report directly to the CEO meeting regularly throughout the week. They will have access to the following but not limited to:
-Microsoft Office 365
-LinkedIn
-Internal Intranet
-Loomly (Social)
-Hubspot (CRM)
-Docusign
Upon successful completion of the engagement, a letter of recommendation will be provided by the CEO as well as the CEO becoming referencable to future employers. With Velocity being in the recruiting space, the learner will understand hiring strategies from potential employers to put the learner in a better position to secure the job they would like after graduation.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students should be familiar with:
- Digital marketing tactics and strategies.
- Traditional marketing tactics and strategies.
- Social media marketing tactics and strategies.
- Budgeting and financial planning.
- Project management.
-Experience with recruiting or talent acquisition is a plus.
Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.velocityhcm.com
- Business services, Human resources & recruitment, Technology
Velocity is a tech company who provides services for recruitment technology systems. We are about 20 employees. We work with many enterprise customers - Ford, NBC Universal, CVS, Dollar Tree, Discount Tire, AMC Theatres, to name a few. We are headquartered out of NJ but we have employees all over the world.
Velocity consultants work with clients both domestically and internationally across all industries providing an unmatched, top-notch customer experience. We have experience working with some of the most complex recruitment technology systems including Workday, Oracle, SAP, UKG, BrassRing, iCIMS, and Phenom People, to name a few. We help organizations from 500 employees all the way to some of the largest enterprise organizations in the world. Our focus is to use our 50+ years of talent acquisition experience to provide solutions to solve our client's toughest challenges.