Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop a new brand for a pilot event project. The student will develop brand assets including a logo, style guide, email signature, favicon and landing page. The landing page UX/UI design is 80% complete and will need to be updated to reflect the newly developed branding guidelines and brought online.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete to achieve the project goal include:
- Reviewing and understanding the beliefs and values of an aspirational luxury client
- Learning consumer behaviour of identified customer segments
- Developing a stacked, horizontal, and inverted logo for Premium Events & Design
- Creating a style guide
- Designing an email signature
- Implementing a UX/UI landing page web design
- Creating a favicon
- What is the main goal for this project?
-
The main goal for the project is to develop a new brand for a pilot event project. The student will develop brand assets including a logo, style guide, email signature, favicon and landing page. The landing page UX/UI design is 80% complete and will need to be updated to reflect the newly developed branding guidelines and brought online.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete to achieve the project goal include:
- Reviewing and understanding the beliefs and values of an aspirational luxury client
- Learning consumer behaviour of identified customer segments
- Developing a stacked, horizontal, and inverted logo for Premium Events & Design
- Creating a style guide
- Designing an email signature
- Implementing a UX/UI landing page web design
- Creating a favicon
- How will you support learners in completing the project?
-
Students will collaborate with the owner on Basecamp, where project tasks will be organized. All communication will take place within Basecamp and students are welcome to ask unlimited questions to ensure they are properly guided and set up for success.
- What skills or technologies will help learners to complete the project?
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Skills needed to successfully complete the project include:
- Research and analytical skills
- Graphic design and branding expertise
- Understanding of luxury consumer behavior and values
- Proficiency in design software such as Adobe Creative Suite
- Knowledge of brand and style guidelines for luxury brands
Supported causes
About the company
- https://premiumeventsanddesign.com
- 2 - 10 employees
- Events services, Hospitality, Travel & tourism
Premium Events & Design is a wedding and event planning brand that cares deeply about managing people’s most valuable memories and curating spectacular moments to look back on. We don’t just promise a jaw dropping reveal, but a fun and smooth process getting there. Equally worthy to us is our efforts to provide valuable careers and educational opportunities to newcomer youth and women who face barriers to employment interested in working in the events industry.