Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The Timeless Care Team wants to take our social media presence to the next level to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for uploading our social media posts.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Developing a succinct social media strategy to increase website traffic and generate leads.
- Constructing a content calendar to upload social media content for the maximum possible traffic.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
- Using our company’s social media analytics to tailor the content calendar to our customers' activity rather than general trends
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
- Tailoring the content calendar to our customers' activity levels at different times and days.
Final deliverables should include
- A report containing our company's most relevant SEO keywords and a content calendar.
- Designs and writing for several social media posts to be uploaded per the content calendar including blog articles.
- What is the main goal for this project?
-
The Timeless Care Team wants to take our social media presence to the next level to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for uploading our social media posts.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Developing a succinct social media strategy to increase website traffic and generate leads.
- Constructing a content calendar to upload social media content for the maximum possible traffic.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
- Using our company’s social media analytics to tailor the content calendar to our customers' activity rather than general trends
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
- Tailoring the content calendar to our customers' activity levels at different times and days.
Final deliverables should include
- A report containing our company's most relevant SEO keywords and a content calendar.
- Designs and writing for several social media posts to be uploaded per the content calendar including blog articles.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project.
A direct project lead will connect with students weekly to biweekly to review progress, evaluate the project, and move the project forward.
- What skills or technologies will help learners to complete the project?
-
To complete this project, it is beneficial to be familiar with the following:
- Digital marketing.
- Search engine optimization.
- Social media marketing strategies and trends.
- Experience in creating content for SEO.
- Copy writing experience.
Again, students can complete this project without any prior knowledge listed here. Students will be expected to research and learn more about this above as the project progresses.
About the company
- https://timelesscare.ca
- Hospital, health, wellness & medical
Timeless Care is curated to assist people who care for others (particularly healthcare providers and nurses) to uncover, reveal, and work through blocks and barriers on their journey to non-negotiable self-care, wellness, and healing. Too often, we are challenged by self-doubt and lack the tools to embrace and stand in our truths. Timeless Cares supports anyone caring for others in prioritizing self-care and wellness. At Timeless Care, we support creating and prioritizing self-care strategies, routines, and radical tools for healing from burnout and trauma.