Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Main Objective 1: Identify and prioritize the top 3-5 new markets with the highest potential for Privately's age estimation technology, considering factors such as existing regulations, competition, customer demand, and ease of entry. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market and sector.
Main Objective 2: Develop a comprehensive market entry strategy for each of the identified target markets, including recommendations for pricing, channel partnerships, marketing tactics, and regulatory compliance.
Main Objective 3: Create a detailed implementation plan for the chosen target market, outlining the resources and budget required, team roles and responsibilities, and key milestones for successful market launch.
The problem learners will be solving is how to successfully expand Privately's market reach and achieve maximum market penetration with its age estimation technology.
Their expected outcomes should be measurable and actionable, such as:
- Identifying the most promising new markets with a detailed analysis and data to support their recommendations.
- Developing a clear and well-defined market entry strategy that is tailored to each target market.
- Creating a feasible and resource-efficient implementation plan with achievable milestones for successful market launch.
- What tasks will learners need to complete to achieve the project goal?
-
Market Research and Analysis:
- Conduct extensive research on current and emerging trends in online age verification regulations across different geographies.
- Identify and analyse potential new markets for Privately's age estimation technology, considering factors like:
- Regulatory landscape: Age verification requirements and compliance complexities in each market.
- Market size and demand: Estimation of potential customer base and demand for age verification solutions.
- Competition: Analysis of existing competitors and their offerings in each market.
- Technological compatibility: Ensuring Privately's technology meets the technical requirements of different markets.
- Analyse customer needs and challenges within each target market, exploring existing pain points and opportunities for Privately's solution.
- Research and evaluate current marketing and sales channels prevalent in each target market.
Market Entry Strategy Development:
- For each prioritized target market, develop a comprehensive market entry strategy outlining:
- Pricing model: Recommended pricing strategies considering market competition and cost of implementation.
- Channel partnerships: Identifying potential partners (e.g., software providers, distributors) for effective market reach.
- Marketing and communication plan: Tailored marketing tactics and messaging to resonate with each target audience.
- Sales strategy: Effective sales channels and methods to reach potential customers.
- Regulatory compliance strategy: Plan for navigating and complying with local age verification regulations.
Implementation Planning and Actionable Recommendations:
- Create a detailed implementation plan for the chosen target market:
- Define resources and budget requirements for market entry.
- Outline team roles and responsibilities for implementing the strategy.
- Establish key milestones and timelines for successful market launch.
- Develop actionable recommendations for Privately on:
- Adapting their product or marketing to best suit the needs of each target market.
- Addressing potential regulatory hurdles and compliance requirements.
- Building partnerships and securing funding for successful market expansion.
Additional Activities:
- Conducting interviews with industry experts and potential customers in target markets.
- Analysing relevant case studies and success stories of similar market expansions.
- Creating data visualizations and presentations to effectively communicate findings and recommendations.
- What is the main goal for this project?
-
Main Objective 1: Identify and prioritize the top 3-5 new markets with the highest potential for Privately's age estimation technology, considering factors such as existing regulations, competition, customer demand, and ease of entry. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market and sector.
Main Objective 2: Develop a comprehensive market entry strategy for each of the identified target markets, including recommendations for pricing, channel partnerships, marketing tactics, and regulatory compliance.
Main Objective 3: Create a detailed implementation plan for the chosen target market, outlining the resources and budget required, team roles and responsibilities, and key milestones for successful market launch.
The problem learners will be solving is how to successfully expand Privately's market reach and achieve maximum market penetration with its age estimation technology.
Their expected outcomes should be measurable and actionable, such as:
- Identifying the most promising new markets with a detailed analysis and data to support their recommendations.
- Developing a clear and well-defined market entry strategy that is tailored to each target market.
- Creating a feasible and resource-efficient implementation plan with achievable milestones for successful market launch.
- What tasks will learners need to complete to achieve the project goal?
-
Market Research and Analysis:
- Conduct extensive research on current and emerging trends in online age verification regulations across different geographies.
- Identify and analyse potential new markets for Privately's age estimation technology, considering factors like:
- Regulatory landscape: Age verification requirements and compliance complexities in each market.
- Market size and demand: Estimation of potential customer base and demand for age verification solutions.
- Competition: Analysis of existing competitors and their offerings in each market.
- Technological compatibility: Ensuring Privately's technology meets the technical requirements of different markets.
- Analyse customer needs and challenges within each target market, exploring existing pain points and opportunities for Privately's solution.
- Research and evaluate current marketing and sales channels prevalent in each target market.
Market Entry Strategy Development:
- For each prioritized target market, develop a comprehensive market entry strategy outlining:
- Pricing model: Recommended pricing strategies considering market competition and cost of implementation.
- Channel partnerships: Identifying potential partners (e.g., software providers, distributors) for effective market reach.
- Marketing and communication plan: Tailored marketing tactics and messaging to resonate with each target audience.
- Sales strategy: Effective sales channels and methods to reach potential customers.
- Regulatory compliance strategy: Plan for navigating and complying with local age verification regulations.
Implementation Planning and Actionable Recommendations:
- Create a detailed implementation plan for the chosen target market:
- Define resources and budget requirements for market entry.
- Outline team roles and responsibilities for implementing the strategy.
- Establish key milestones and timelines for successful market launch.
- Develop actionable recommendations for Privately on:
- Adapting their product or marketing to best suit the needs of each target market.
- Addressing potential regulatory hurdles and compliance requirements.
- Building partnerships and securing funding for successful market expansion.
Additional Activities:
- Conducting interviews with industry experts and potential customers in target markets.
- Analysing relevant case studies and success stories of similar market expansions.
- Creating data visualizations and presentations to effectively communicate findings and recommendations.
- How will you support learners in completing the project?
-
- Regular check-ins with staff: Schedule regular virtual meetings with individual learners or teams to offer guidance, answer questions, and provide feedback on their progress.
- Subject matter expertise: We can share our knowledge on age verification technology, market research methodologies, and competitor analysis to help learners deepen their understanding.
- Constructive criticism and feedback: We can provide objective feedback on their research, analysis, and recommendations, ensuring they remain aligned with the project goals.
Resources and Tools:
- Access to databases and research tools: We can provide access to relevant market research databases, industry reports, and case studies to assist learners in their research efforts.
- Collaboration and communication tools: We can set up project management tools, online discussion forums, and communication channels to facilitate collaboration and knowledge sharing among learners.
Additional Support:
- Mentorship: We can serve as a mentor to individual learners or teams, providing personalized guidance and support throughout the project duration.
My role is to be an active partner in learners' success, offering guidance, resources, and support throughout the project journey. The specific types of support I can provide will be tailored to the needs of the learners and the project requirements.
- What skills or technologies will help learners to complete the project?
-
Skills:
- Market Research and Analysis: Strong research skills, data analysis expertise, and ability to draw insightful conclusions from market data.
- Strategic Thinking and Planning: Ability to develop comprehensive market entry strategies, considering various factors and potential challenges.
- Communication and Presentation Skills: Effective communication in written and verbal forms, and ability to present findings and recommendations persuasively.
- Collaboration and Teamwork: Ability to work effectively in a team environment, collaborate with diverse stakeholders, and share knowledge constructively.
- Attention to Detail and Accuracy: Ensuring accurate data analysis, meticulous research, and thorough consideration of all relevant factors.
Beneficial Skills:
- Understanding of AI and Machine Learning: Familiarity with the technical aspects of Privately's age estimation technology and its potential applications.
- Knowledge of International Law and Regulations: Understanding of international age verification regulations and compliance complexities across different regions.
- Marketing and Sales Expertise: Familiarity with digital marketing tactics, sales channel identification, and customer acquisition strategies.
- Experience with Project Management: Ability to plan, manage, and track project progress within defined timelines and resources.
- Business Acumen: Understanding of basic business principles, market forces, and financial considerations for successful market expansion.
Technologies:
- Proficiency in market research tools and databases.
- Familiarity with data visualization and presentation software.
- Ability to use project management and collaboration tools.
- Knowledge of communication platforms and digital marketing tools (if relevant).
Learners don't necessarily need to be experts in all of these areas, but having a strong foundation in the essential skills and some familiarity with the beneficial skills and technologies will greatly enhance their success in this project.
About the company
- https://privately.eu/
- 2 - 10 employees
- Any, Entertainment, Retail, Technology, Telecommunications
Privately is a Swiss / UK startup that specialises in innovative identity verification solutions. We are at the forefront of advancing biometric ID solutions in the digital age.
We have developed innovative age estimation technology to help businesses comply with age-restricted sales regulations, or where verification is paramount. Privately's technology uses advanced computer vision algorithms to analyse facial features and estimate age, removing human error and bias from age verification. As experts in AI-powered age tech, Privately aims to help retailers, hospitality venues, and other businesses worldwide build trust and minimise risk by keeping minors safe from age-inappropriate purchases or online access.