Project Goals

• Develop an AI Agent that automates lead generation workflows, improving efficiency for GTA SMEs across sectors.
• Enable accurate lead scoring and personalized outreach strategies using machine learning and sentiment analysis.
• Create an interactive dashboard to empower businesses with actionable lead generation insights.
• Equip students with practical AI skills for career opportunities in Canada’s tech sector, such as AI Implementation Specialist roles
• Deliver a functional prototype by the project end, demonstrating real-world applicability and scalability for SME adoption.

Mentorship provided

• Domain Expertise and Knowledge: Insights into AI for business growth, 
• Skills, Knowledge, and Expertise: Guidance on AI frameworks, machine learning, and automation techniques.
• Hands-On Support: Direct assistance with data preprocessing, model building, and dashboard creation.
• Tools and/or Resources: Access to tools like LangChain, Botpress, and Google Cloud APIs.

Regular Meetings: Weekly Zoom check-ins to review progress and provide feedback

Deliverables

• A research report on AI in lead generation for SMEs.
• A cleaned and preprocessed lead dataset.
• An AI Agent prototype for lead generation automation, with source code.
• A dashboard or web-based visualization tool for lead insights.
• A final report summarizing functionality and performance.
• A video demo of the AI Agent prototype.
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Project work Flow

Understanding AI in Lead Generation

• Research AI applications in lead generation across industries. 
• Identify areas where AI can enhance lead generation (e.g., customer segmentation, predictive analytics, outreach automation).

Data Collection and Preprocessing

• Gather business data from public sources (e.g., LinkedIn, industry reports, business directories).
• Clean and preprocess data for AI training, ensuring PIPEDA compliance.

Building the AI Agent

• Develop an AI Agent using LangChain or Botpress to automate lead generation (e.g., prospect identification, lead scoring, email outreach).
• Integrate with APIs and CRMs (e.g., Salesforce) for workflow automation.

Lead Scoring and Outreach Optimization

• Use machine learning (e.g., classification, clustering) to score leads by conversion likelihood.
• Apply AI-driven sentiment analysis on market trends to optimize outreach.

Deployment and Visualization

• Build a dashboard to display lead generation insights (e.g., lead scores, outreach success rates).
• Add interactive features for businesses to test lead generation scenarios.

Required Skills and Resources

• Familiarity with Python, machine learning libraries (e.g., scikit-learn), and AI frameworks (e.g., LangChain, Botpress).
• Experience with web development (e.g., HTML, CSS, JavaScript, ReactJS) for dashboard creation.
• Understanding of business workflows and lead generation processes.
• Access to a computer with internet connectivity for remote collaboration.

Company Overview

AI Empower Consultants is a Canadian company specializing in AI solutions, offering products like TrueCanada (barcode scanning for product insights) and PlantSpy (plant identification), as well as educational programs like the Generative AI Microcredential Course. We are committed to fostering innovation and supporting the next generation of talent through meaningful, real-world projects.