Preferred learners
- Calgary, Alberta, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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The main goal for the project is to create a few projects that will help Linas Italian Group gain brand awareness. This will involve several different steps for the students, including:
- Researching the target audience and market for Linas Italian Group.
- Developing a marketing strategy to increase brand awareness.
- Creating promotional materials such as social media content, flyers, and advertisements.
- Implementing the marketing strategy and tracking its effectiveness.
- Analyzing the results and making recommendations for future brand awareness projects.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should complete the following tasks:
- A comprehensive report on the target audience and market research.
- A detailed marketing strategy with promotional materials.
- Implementation of the marketing strategy and tracking of its effectiveness.
- Analysis of the results with recommendations for future brand awareness projects.
Final deliverables:
- All promotional materials created during the project.
- A final report including the marketing strategy, implementation results, and analysis with recommendations.
- What is the main goal for this project?
-
The main goal for the project is to create a few projects that will help Linas Italian Group gain brand awareness. This will involve several different steps for the students, including:
- Researching the target audience and market for Linas Italian Group.
- Developing a marketing strategy to increase brand awareness.
- Creating promotional materials such as social media content, flyers, and advertisements.
- Implementing the marketing strategy and tracking its effectiveness.
- Analyzing the results and making recommendations for future brand awareness projects.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A comprehensive report on the target audience and market research.
- A detailed marketing strategy with promotional materials.
- Implementation of the marketing strategy and tracking of its effectiveness.
- Analysis of the results with recommendations for future brand awareness projects.
Final deliverables:
- All promotional materials created during the project.
- A final report including the marketing strategy, implementation results, and analysis with recommendations.
- How will you support learners in completing the project?
-
Upon discovering resources needed. Staffing, online support, and mentorship by leadership team. Linas will be able to provide additional opportunities and challenges as well.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Marketing strategy development.
- Content creation for social media and other promotional materials.
- Data analysis for tracking marketing effectiveness.
Nice to haves for students include:
- Experience with digital marketing tools and platforms.
About the company
- https://Www.linasmarket.com
- 201 - 500 employees
- Retail
We are a local Italian specialty store that provides the city of Calgary traditional, quality and flavourful authentic European goods.
With over 30 years of business, we continue to strive to make the Lina’s Market experience exceptional.