The project aims to develop a comprehensive social media strategy for a boutique marketing agency looking to enhance its online presence and client engagement. The agency has a diverse portfolio of clients, each requiring tailored social media approaches. The learners will analyze the current social media landscape, identify key trends, and propose strategies that align with the agency's brand and client needs. The project will involve researching competitor strategies, understanding target audiences, and creating a content calendar that optimizes posting schedules and content types. The goal is to provide the agency with actionable insights and a strategic plan that can be implemented to improve their social media effectiveness and client satisfaction.

The deliverables for this project include a detailed social media strategy document outlining the proposed approach for the agency. This will include a competitor analysis report, a target audience profile, and a content calendar for a three-month period. Additionally, learners will present a summary of key findings and recommendations to the agency, providing a clear roadmap for enhancing their social media presence.