GrowBuildLearn (GBL), a division of Social Impact Enterprises, has developed a hybrid AgTech education platform combining smart hydroponic kits, the Growbie AI app, and immersive STEM content. Following its Fall 2025 pilot in schools and community hubs, GBL seeks to launch nationally in 2026. The challenge is to convert localized pilot success into a scalable business strategy—developing a robust, data-driven GTM plan and entrepreneurial roadmap for national impact.

How can GBL use tech-enabled tools and emerging entrepreneurial frameworks to convert school-based pilots into a viable, revenue-generating edtech enterprise by 2026?

Technology Assessment Students will assess:

• Current state of the Growbie AI app (features, UX, data capture)
• IoT potential in hydroponic kits (sensor compatibility, data points)
• CRM/marketing stack readiness (email, outreach, analytics tools)
• Sales & partner tracking systems (e.g., Airtable, Notion, Zapier workflows)
• EdTech comparables and benchmarks from other digital learning platforms

Solution Design

• A full GTM plan with core campaign phases, messaging, and segment targeting
• Partner acquisition workflows for educators, non-profits, and municipalities
• Early adopter and affiliate outreach systems
• A scalable digital product offering (e.g., “Grow Club in a Box” or white-labeled kits)
• Cross-channel content and conversion strategy (email, social, event-based)

Implementation Plan

• 16-month phased rollout: regional launch → provincial scaling → partner licensing
• Risk mapping (funding gaps, procurement, regulatory delays)
• Growth milestones and key hires needed at each stage
• Pilot-to-market execution strategy, leveraging early adopters as testimonials/case studies

Financial Feasibility

• Revenue models: direct-to-school sales, licensing kits and curriculum, affiliate sales
• Cost structure for hardware, support, logistics, and digital platform
• Tiered pricing strategy (school, nonprofit, family)
• Grant, government, and B2B ecosystem mapping for non-dilutive funding
• Financial break-even and scaling plan

Research-Backed Report Deliverables include:

• Strategic GTM roadmap with validated customer personas
• Launch marketing campaigns (positioning, copy, content plan)
• Revenue modeling and operations forecast
• Final presentation and professional report for stakeholder and investor use