Company
Contact
Project scope
Categories
Market research Public relations Market expansion Product or service launch Marketing strategySkills
market opportunities marketing researchThis experience focuses on equipping learners with the skills to evaluate market opportunities and develop strategic plans for penetrating the US market through partnering and collaborating with media outlets, magazines, podcasts, and many others to promote the B2B Software sales consulting services of JK Consulting. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges. Learners may also have the chance to reach out themselves, if ready and willing, to some media/PR organizations for collaboration requests.They will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.
The student will have several weekly sessions with the CEO of JK Consulting whom they'll report to, in order to train them, define expectations, provide business insights, and track and provide feedback on performance.
Experience Tasks:
- Developing a through partner market entry strategy via media/PR firms for a B2B Software sales specialized Consulting Firm in the U.S. market
- Creating a value proposition
- Identifying and analyzing potential partnership and collaboration channels for in the U.S.
- Designing a hands-on marketing campaign to raise brand awareness in the U.S.
- Assessing competitive landscape and positioning strategies
- Formulating a stakeholder engagement plan to build partnerships in the U.S.
Experience Project Plan by Milestone:
- Understand the JK Consulting brand identity, offering definition, USPs, general competitors, and USPs.
- Assessing the U.S. relevant Media/PR market and approach and partnerships development channels.
- Building a Go-To-Market strategy for media/PR partnerships development.
- Optional: Implement some parts of the strategy by reaching out, under the supervision of the CEO.
Topics that will be covered and trained-on:
- Founder Mission and Goals
- Product Overview
- Market Positioning
- Stakeholder Assessment
- Barriers and Enablers of Adoption
- Business Model
- Go-to-Market Strategy
- Growth Projections
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
JK Consulting is dedicated to helping Software Corporates, SMEs and Startups in paving a solid and proper foundation for launching or enhancing their business. Through our services, organizations become more efficient and productive, by having better processes, growing swiftly, and being more cost effective.
The Founder and CEO Jeffrey Khater is a senior Consultant with a NASDAQ Unicorn IPO experience based out of Montréal, Canada, with extensive expertise in B2B Software Sales and Product Development. With a BSc in Information Technology, 14+ years of experience in Software Sales and Verticalization, and wide knowledge in psychology, Jeffrey brings the perfect combination of backgrounds for tech companies and others to scale and grow. Some of Jeffrey’s closed deals have +1,000 users and +1M$.