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Seven Spice Ltd.
Calgary, Alberta, Canada
NL
Employer
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Product management Communications Advertising Digital marketing
Skills
social media social media engagement digital content brand awareness blog posts marketing content creation content strategy marketing strategies oil and gas
Project scope
What is the main goal for this project?

The main goal for the project is to create engaging and informative website content and written digital content for Seven Spice Ltd. The content should showcase the unique flavor and versatility of Seven Spice Chili Oil, while also highlighting the company's story and mission. The project will involve the following tasks:


- Researching and understanding the brand story and product offerings of Seven Spice Ltd.


- Creating a content calendar for social media platforms, including Instagram, Facebook, and Twitter, to ensure consistent and strategic content sharing.


- Developing written digital content such as blog posts, product descriptions, and website copy that effectively communicates the value of Seven Spice Chili Oil.


- Collaborating with the marketing team to align content creation with overall marketing strategies and campaigns.


- Engaging with the audience through social media interactions and responding to comments and messages.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A detailed content calendar outlining social media posts for a specified period, including content themes and visuals.


- Written digital content pieces, such as blog posts and product descriptions, that effectively convey the unique qualities of Seven Spice Chili Oil.


- Social media engagement reports and analysis to measure the impact of the created content.


- Collaboration with the marketing team to ensure content alignment with overall strategies.



Final deliverables should include:


- A comprehensive content strategy report outlining the rationale behind content choices and the expected impact on audience engagement and brand awareness.


- A portfolio of created social media and written digital content.


How will you support learners in completing the project?

We will provide mentorship and respond to any questions regarding our company's mission, products, or materials to complete the project.

About the company

Growing up with a love of spicy food and a passion for home cooking, Natalia Lazic was frustrated that she couldn’t find high-quality chili oil, so, with the help from her mother Anna, Natalia headed into the kitchen with the goal of creating the perfect chili oil that could be used on just about everything.

Inspired by the chili oils found at Chinese restaurants, but only finding oils containing canola oil and cayenne peppers, she transformed the recipe with a base of sunflower oil infused with 7 different spices for a nuttier taste and made to withstand high-temperature cooking. And that’s when Seven Spice Chili Oil was born.

Initially, Natalia and her mother Anna were making small batches of Seven Spice for themselves and a handful of friends and family. Quickly, it got to the point where people were asking for more jars and were sharing the special chili oil with their friends and families. The demand skyrocketed!

After working to commercialize the product, and finding a way to preserve it naturally, Natalia started selling at local farmer’s markets first, and now, Seven Spice chili oil can be found in numerous Calgary Co-op, Safeway, and Sobeys locations along with other local retailers.

Seven Spice belongs on everyone’s shelves and is a product that can be used with virtually every type of food and meal possible. The unique flavor shares the idea of Canadian culture and is inspired from other cultures from around the world.

If you haven’t already guessed, the number 7 inspires the name, as Seven Spice was originally made with 7 ingredients. 7 is also the number of completion.