Website Development

Assist in updating and refreshing our Shopify website Edit and organize product pages, including photos and descriptions Ensure the site is mobile-friendly and visually consistent Help improve site navigation and user experience Collaborate on design elements and branding updates Learn and apply basic SEO and e-commerce best practices Gain hands-on experience with Shopify and digital marketing tools

Website Content Development

The main goal for the project is to create engaging and informative website content and written digital content for Seven Spice Ltd. The content should showcase the unique flavor and versatility of Seven Spice Chili Oil, while also highlighting the company's story and mission. The project will involve the following tasks: - Researching and understanding the brand story and product offerings of Seven Spice Ltd. - Creating a content calendar for social media platforms, including Instagram, Facebook, and Twitter, to ensure consistent and strategic content sharing. - Developing written digital content such as blog posts, product descriptions, and website copy that effectively communicates the value of Seven Spice Chili Oil. - Collaborating with the marketing team to align content creation with overall marketing strategies and campaigns. - Engaging with the audience through social media interactions and responding to comments and messages.

Digital Content Creation

Our company advertises our chili oil to a market primarily in Alberta but expanding across the country. We hope to revamp our social media and ecommerce marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.