Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- Provide an international marketing plan
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final international marketing plan.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- Provide an international marketing plan
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final international marketing plan.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://will2well.ca/
- 2 - 10 employees
- Hospital, health, wellness & medical, Sports & fitness, Academic association, Business services, Non-profit, philanthropic & civil society
Will2Well is a virtual gym that provides online group, personal, life, and nutrition coaching.
Will2Well vision is to offer a comprehensive fitness program that integrates physical training and healthy eating habits, fostering a community environment for teamwork and support.
Will2Well mission is to educate, motivate, and empower each individual to look and feel better.
Will2Well core values emphasize personalization, community, empowerment, results-driven approach, and comprehensive wellness, focusing on tailored fitness, nutrition, and mental well-being plans for individual members.