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Council on Aging of Elkhart County
Elkhart, Indiana, United States
DT
CEO
(1)
3
Preferred learners
  • United States
  • Academic experience
Categories
Marketing Market research Digital marketing Social media marketing
Skills
self-motivation marketing social media communication business administration
Project scope
What is the main goal for this project?

Social Media Marketing

 

Council On Aging of Elkhart County (COA) is seeking an intern for Social Media Marketing. COA relates to several audiences. The intern will use a variety of social media applications to market COA to these audiences.

 

One component of the work for the intern involves research.

Become acquainted with COA audiences.

What social media applications do these people currently use?

Become acquainted with COA goals.

Compile a list of all social media platforms which could be relevant to COA.

 

A second component concerns posting information.

Post  new information  to social media applications which COA already uses.

Delete old information from these same applications.

 

The third component involves  record keeping and reporting.

          Keep a folder for each social media application.

                          Include login information, list of posts sent out, and results.

          Make weekly reports to COA management.

 

COA needs a knowledgeable, reliable, and self-starter student to assist our agency.  The intern will participate in a team which improves the lives of senior citizens. They also will build a portfolio of achievements in the real world of work.

 

Social Media Marketing major within an accredited Business Administration program or Communications major with significant Social Media experience.  Nonprofit management majors will also be considered.

What tasks will learners need to complete to achieve the project goal?

 Research COA audiences:

       Users of COA services (55+)

                Surveys sent via mail

        Others (20-54)

                 Internet research. What are the most popular social media apps for this age range.

 

Post:

        News from COA

        Job openings

         Fund raising appeals

 

Report weekly to CEO David Toney; CFO Tina Fraley

        Research -- and results

         Postings

        Folder for each social media application


How will you support learners in completing the project?


The intern will participate in a team which improves the lives of senior citizens.


Initial orientation to COA – with CEO David Toney; CFO Tina Fraley

 

Weekly reports -- to CEO David Toney; CFO Tina Fraley

 

Weekly mentoring meetings -- with CEO David Toney; CFO Tina Fraley

 


About the company

Support seniors living at home, for as long as they remain safe and healthy. We nurture body, mind and spirit by helping to overcome physical barriers, enhancing mental acuity, and befriending our clients.