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Blue Bamboo Strategies
Detroit, Michigan, United States
Maria Riccobono
Maria Riccobono She / Her
Founder & CEO
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Writing Communications Copy writing
Skills
target audience content strategy atlassian bamboo auditing
Project scope
What is the main goal for this project?

The main goal for the project is to review and audit the current website content of Blue Bamboo Strategies and suggest revisions that will attract new clients. This will involve several different steps for the students, including:


- Analyzing the current website content and identifying areas for improvement.


- Researching the target audience and understanding their needs and preferences.


- Suggesting revisions to the website content to make it more appealing to potential clients.


- Developing a content strategy to attract new clients and improve user engagement that may include a blog.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- A thorough analysis of the current website content and its effectiveness in attracting new clients.


- Revised website content that is tailored to the needs and preferences of the target audience.


- A content strategy that outlines the recommended changes and improvements to the website content.



Final deliverables should include:


- A detailed report outlining the analysis, suggested revisions, and content strategy.


- Revised website content that reflects the suggested changes and improvements.


How will you support learners in completing the project?
  • Introduction meeting and walkthrough of current website content
  • Summary of current gaps in content
  • Understanding of our client persona, needs, pain points, desired outcomes
  • Ongoing support and mentorship to students throughout the internship.
  • Weekly calls to answer questions and provide guidance and feedback when necessary.


About the company

Blue Bamboo Strategies is a boutique consulting firm that focuses on helping local, small businesses and startups by developing marketing and growth strategies. We have found a big gap that prevents small businesses and startups from investing in high quality marketing consultants - minimum budgets required by most agencies create a big barrier to entry. We are able to work with almost any budget and help clients prioritize their investment to make the biggest impact. Our services include: SEO, Website Development, Social Media Management, Paid Social Advertising, PPC/Google Advertising, among others. One thing that separates us from our competitors is that we offer a performance guarantee whenever possible.