Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to create marketing collateral and social media posts from videos and images. This initiative involves:
- Collaborating with the project manager to assess choices in the branding book, ensuring alignment with Musey's branding goals, and making any needed revisions.
- Designing and presenting thumbnail concepts for various assets (banner ads, illustrations, infographics) based on the updated branding guide, to be included in proposals for review by the project manager.
- Developing the full designs for each branding asset using Canva, incorporating feedback and approval from the project manager.
- Creating multiple thumbnails with diverse color schemes, with a particular emphasis on the Knowledge Hub, including the design of icons and product photography.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities
- Created a new branding guide to dictate company usage of font, colour, and imagery.
- Presented a proposal of brand asset design thumbnails to the project manager to be approved for final designs.
- Created the final designs for each brand asset using Canva.
- Including multiple thumbnails with different colour schemes based on the colours in the branding guide.
Final deliverables should include
- A new branding book for our company with information about how our brand should be communicated in terms of fonts, colours, logo usage, and images.
- A set of graphic design assets based on the branding book and design proposal.
- What is the main goal for this project?
-
We want to create marketing collateral and social media posts from videos and images. This initiative involves:
- Collaborating with the project manager to assess choices in the branding book, ensuring alignment with Musey's branding goals, and making any needed revisions.
- Designing and presenting thumbnail concepts for various assets (banner ads, illustrations, infographics) based on the updated branding guide, to be included in proposals for review by the project manager.
- Developing the full designs for each branding asset using Canva, incorporating feedback and approval from the project manager.
- Creating multiple thumbnails with diverse color schemes, with a particular emphasis on the Knowledge Hub, including the design of icons and product photography.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities
- Created a new branding guide to dictate company usage of font, colour, and imagery.
- Presented a proposal of brand asset design thumbnails to the project manager to be approved for final designs.
- Created the final designs for each brand asset using Canva.
- Including multiple thumbnails with different colour schemes based on the colours in the branding guide.
Final deliverables should include
- A new branding book for our company with information about how our brand should be communicated in terms of fonts, colours, logo usage, and images.
- A set of graphic design assets based on the branding book and design proposal.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Are there any themes or colors that should be introduced?
- What images, quotes, or taglines should be included in each design asset?
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.musey.ca
- 0 - 1 employees
- Apparel & fashion, Arts, Business services, Education, Trade & international business
Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.
Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.