Market Research and Competitive Analysis

ObjectivesWe want to better understand our target market, the overall market for our services, and our competitors so we can uniquely position Elantis within our industry. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate Elantis through our product/service offering, and our brand messaging.This project will include:Target market research.Research of the industry size and market potential in specific locations.Competitive analysis, including: identification of our current and potential competitors; identification of competitors’ services, differentiators, strengths, weaknesses, and brand messaging; the creation of a matrix identifying features shared across competitors and those that are different.Recommendations for the strategic positioning of our brand.ResourcesWe will provide you with access to organizational assets that support the project, including a dedicated marketing specialist for collaboration, marketing strategy documents, list of known competitors to research, marketing and sales collateral, etc.

Marketing Strategy and Copywriting

The primary focus for the student will be:Market Research for Talent Acquisition – Research and recommend relevant job fairs, job boards, seminars/speaking opportunities, networking events, etc. to recruit undergraduate and graduate students in Western Canada.Campus Recruitment Marketing Strategy – Based upon your research, develop an implementation plan for Elantis' campus recruitment opportunities. Recommend innovative ways that Elantis can increase brand awareness to post-secondary institutions using a variety of methods, including social media, on-site visits, and attendance at career fairs.Copywriting– Prepare recruitment marketing content and materials for an upcoming virtual job fair in November. Support Elantis with preparations for this event.

Campus Recruitment Marketing

The primary focus for the student will be:Campus Recruitment Research – Research and recommend relevant job fairs, job boards, seminars/speaking opportunities, networking events, etc. to recruit undergraduate and graduate students in Western Canada.Campus Recruitment Marketing Strategy – Based upon your research, develop an implementation plan for Elantis' campus recruitment opportunities. Recommend innovative ways that Elantis can increase brand awareness to post-secondary institutions using a variety of methods, including social media, on-site visits, and attendance at career fairs.Event Planning – Prepare recruitment marketing content and materials for an upcoming virtual job fair in November. Support Elantis with preparations for this event.

Employee Training & Development

One of our core values is to focus on people – and a key part of this is growing employee careers. Therefore, training is very important to Elantis. As a technology company, it is key to keep our staff up to date on ever changing technology trends and capabilities.  In addition, training is important to our marketability and to maintaining relationships with partners.We are looking for support with:Formalizing training plans for each role.Training on technical skills, as well as Elantis processes and consulting/soft skills.Creating a formal structure around training expectations and allowances.Implementing a formal mentorship program.Implementing career development/succession planning sessions between employees and team leads.

Talent Acquisition for IT Consulting

Campus Recruitment Research & Strategy – Research and recommend relevant job fairs, job boards, seminars/speaking opportunities, networking events, etc. to recruit undergraduate and graduate students in Western Canada. Develop an implementation plan that includes innovative ways that Elantis can increase brand awareness to post-secondary institutions.Sourcing Strategies – Evaluate Elantis' current sourcing strategies and recommend recruitment methods and channels for difficult to fill or niche talent.Diversity (DEI) Recruitment Strategies – Evaluate Elantis' current recruitment strategies and develop a specific diversity recruitment strategy for difficult to fill or niche talent.Careers Website – Elantis is planning to redesign its website in early 2023. As part of this website project, the Careers page will be redesigned. Evaluate Elantis' current careers page and recommend content to improve employment brand and image to attract a desired candidate talent pool.

Website Development and SEO

We would like student(s) to help us with creating a new website for Elantis. We are planning to redesign our website in early 2023 to better align with our current services and updated branding, and to attract more qualified leads. As part of this website project, we require support with website development and fundamental SEO (search engine optimization).Website content and copy will be provided; however, if you have copywriting skills, we welcome your contributions!If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation

We would like student(s) to help us with creating content that is aligned with our vision, mission, and marketing strategy. We will ensure the student has a clear understanding of what these elements are for our organization.Elantis is planning to redesign its website in early 2023. As part of this website project, we require support with writing content for landing pages. We are also looking to build a funnel of evergreen blog and social media content to be used throughout the year.Ultimately, you will be working on content creation for our organization, including blog articles, social media captions, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Blog Writing for Tech Consulting

We would like student(s) to help us with creating content that is aligned with our vision, mission, and marketing strategy. We will ensure the student has a clear understanding of what these elements are for our organization.We require support with writing evergreen blog articles to be used throughout the year.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Video Editing

We would like student(s) to help us with creating a "supercut" video of segments from employee spotlight interviews over the past year. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.