Revamp Main TLC Website

TheLifeLineCanada.ca is presently a fully-functioning website. The LifeLine Canada is also available in French. We are looking for an expansion, contemporary and inviting new look and feel for both. They are presently WordPress Sites and we are open to either a Template Change with WordPress, or a more custom approach.

Scheduling System/Integration with Existing CRM

Working as a team, the primary goal for the student(s) will be to research, develop and possibly implement a replacement solution for our current highly-manual Companion Paws program therapy dog assessment scheduling process.

Social Media Marketing Wizards

A team to improve our positioning in the non-profit market specific to Mental Health and Suicide Prevention, and Therapy Dogs. Goal driven for initiative developments. The primary project requirements include:Develop and implementation of a strategic action plan for goal achievements.Keyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimization (SEO) & Social media requirements to increase the number of followers/likes and share)As a non-profit, what are the opportunities for no cost or low-cost social media optimizationWhat budget is recommended to support low-cost marketingContent Calendar Execution: Deployment of all our social media contentCreating engaging content for prominent media websitesA team of students to identify:Goals to bring awareness to several initiatives, current programs and new program developmentsSocial media channels should we utilizeMessaging should we use

Marketing Strategy for a Non-Profit

We want students to help The LifeLine Canada Foundation (TLC) build a detailed marketing strategy plan for further funding for program development, as well as to grow and engage our target markets for resources: persons requiring support due to a history of depression/suicidal ideation; Mental health supporting agencies; volunteers with Mental Health background, and/or a passion for Therapy Dogs and/or key administrative skill sets; and philanthropic supporters for access to goods, funds, or services. We would like to know how we can maximize use of different channels and get recommendations to improve our messaging.