Social Media Marketing Wizards

Closed
The Lifeline Canada Foundation
Kelowna, British Columbia, Canada
Liane Weber
Chief Executive Officer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Public relations Market expansion Product or service launch Fundraising Social media marketing
Skills
social media content creation suicide intervention marketing newsletters social media marketing search engine optimization social media mental health
Project scope
What is the main goal for this project?

A team to improve our positioning in the non-profit market specific to Mental Health and Suicide Prevention, and Therapy Dogs. Goal driven for initiative developments. The primary project requirements include:

  • Develop and implementation of a strategic action plan for goal achievements.
  • Keyword analysis to determine relevant search terms to our organization
  • A strategy document to outline: Search Engine Optimization (SEO) & Social media requirements to increase the number of followers/likes and share)
  • As a non-profit, what are the opportunities for no cost or low-cost social media optimization
  • What budget is recommended to support low-cost marketing
  • Content Calendar Execution: Deployment of all our social media content
  • Creating engaging content for prominent media websites

A team of students to identify:

  • Goals to bring awareness to several initiatives, current programs and new program developments
  • Social media channels should we utilize
  • Messaging should we use
What tasks will learners need to complete to achieve the project goal?

We would like this team to help us with creating the plan and content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on social media content creation for our organization, including video, social media, and other collateral that we can use as marketing tools.

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve our strategic goals.

Final deliverables can come in the form of a report and/or presentation.

Other duties the student may complete could include:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story
  • Create strategic social media material
About the company

The LifeLine Canada Foundation is a registered non-profit focused on Suicide Prevention and Positive Mental Health. www.thelifelinecanada.ca

Mission Statement. To aid in suicide reduction across Canada by raising awareness of risk factors, providing access to online resources options, and promoting local programs to build mental health resilience for all.

Vision Statement. To continue to lower the risk of suicide to where it is a rare event across the country and to build mental health resilience for all.

Values Statement. To assist in reducing the stigma around mental health conditions, and to promote evidence based resources and programs with integrity, respect and inclusion.