Marketing Strategy for a Non-Profit
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help The LifeLine Canada Foundation (TLC) build a detailed marketing strategy plan for further funding for program development, as well as to grow and engage our target markets for resources: persons requiring support due to a history of depression/suicidal ideation; Mental health supporting agencies; volunteers with Mental Health background, and/or a passion for Therapy Dogs and/or key administrative skill sets; and philanthropic supporters for access to goods, funds, or services. We would like to know how we can maximize use of different channels and get recommendations to improve our messaging.
- What tasks will learners need to complete to achieve the project goal?
-
A detailed report and possible 15 to 30-minute presentation on:
- How do students (as a representative sample of the public) currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- Given we are non-profit, what are the opportunities for no cost or low-cost marketing strategies
- If necessary, what budget is recommended to support low-cost marketing
- How could our messaging be updated to better explain our short, medium, and long-term objectives to engage the public in our mission and vision?
Other duties may include commencing implementation of the plan by drafting Key Messages, outlining objectives towards achieving the plan, and identifying specific media for relay of the Key Messages.
- What is the main goal for this project?
-
We want students to help The LifeLine Canada Foundation (TLC) build a detailed marketing strategy plan for further funding for program development, as well as to grow and engage our target markets for resources: persons requiring support due to a history of depression/suicidal ideation; Mental health supporting agencies; volunteers with Mental Health background, and/or a passion for Therapy Dogs and/or key administrative skill sets; and philanthropic supporters for access to goods, funds, or services. We would like to know how we can maximize use of different channels and get recommendations to improve our messaging.
- What tasks will learners need to complete to achieve the project goal?
-
A detailed report and possible 15 to 30-minute presentation on:
- How do students (as a representative sample of the public) currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- Given we are non-profit, what are the opportunities for no cost or low-cost marketing strategies
- If necessary, what budget is recommended to support low-cost marketing
- How could our messaging be updated to better explain our short, medium, and long-term objectives to engage the public in our mission and vision?
Other duties may include commencing implementation of the plan by drafting Key Messages, outlining objectives towards achieving the plan, and identifying specific media for relay of the Key Messages.
About the company
- https://thelifelinecanada.ca/
- 0 - 1 employees
- Non-profit, philanthropic & civil society
The LifeLine Canada Foundation is a registered non-profit focused on Suicide Prevention and Positive Mental Health. www.thelifelinecanada.ca
Mission Statement. To aid in suicide reduction across Canada by raising awareness of risk factors, providing access to online resources options, and promoting local programs to build mental health resilience for all.
Vision Statement. To continue to lower the risk of suicide to where it is a rare event across the country and to build mental health resilience for all.
Values Statement. To assist in reducing the stigma around mental health conditions, and to promote evidence based resources and programs with integrity, respect and inclusion.