Website Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We would like a group of students to design a new prototype web application based on our current website’s functionality.This will involve:Conducting background research on our existing web application for the product.Identifying key areas of our current website that are problematic and what areas of focus might return the best results in a redesign. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly

Social Media Marketing Campaign

My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:A successful launchCreate keywords and programming around our BrandIncrease our Social Media following, and downloads

Social Media Marketing Campaign

My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:A successful launchCreate keywords and programming around our BrandIncrease our Social Media following, and downloads

SWOT analysis (capstone)

It has been a couple of years since we did a SWOT analysis and a couple of our competitors have since dropped out. We’d like to know what the current landscape looks like.

Analytics, Content Plan and Calendar for Social Media

Social marketers will create content calendars to plan posts, manage campaigns, and review ongoing strategies, review analytics of current campaigns, and set up a data collection system to review future campaigns.

Graphic Design - Trade Show Booth

You never get a second chance to make a first impression. Excellent trade show graphics can help ensure that your brand makes an impact. Ideate, Design, and Create Graphics for a Trade Show Booth.Trade show graphics are the printed visual assets that a brand displays at its exhibition booth. Trade show graphics refer generally to two-dimensional assets, though they can be displayed in dynamic, three-dimensional formats.Design graphics and integrate text and images to convey our branding message. Assets will include:bannersbackdropsplacardspop-up and tabletop displays

SWOT analysis (capstone)

It has been a couple of years since we did a SWOT analysis and a couple of our competitors have since dropped out. We’d like to know what the current landscape looks like.

Graphic Designer – photo editing app

Our start-up company has developed an exciting new private photosharing app, and we are continuing to add features to the solution. We would like you to create new stickers, borders, and call-out bubbles to be used for editing photos in a camera app.This will involve:Understanding our market and how the app will be used Creating fun and unique content for our photo editing featureIncluding, but not limited to, stickers and borders to apply to photos in photo edit modeCreate various themes for all of our potential customers across the globe.Bonus steps in the process would also include:Creating new filters to apply to photos in our in-app editor

SWOT analysis (capstone)

It has been a couple of years since we did a SWOT analysis and a couple of our competitors have since dropped out. We’d like to know what the current landscape looks like.

Phase 3 - International Expansion - Implementation

We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.Phase 3Implement the marketing plan. Execute the program created in Phases 1 and 2.Create and implement a schedule for the content created in Phase 2. Set up the metrics and analytics to determine the success of the program.

International Expansion - Targeted go to Market Strategy

We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.

Social Media Marketing Campaign

My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:A successful launchCreate keywords and programming around our BrandIncrease our Social Media following, and downloads

Phase 2 - International Expansion - Targeted go to Market Strategy

We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.Phase 2Create a marketing plan to target locations determined in Phase 1.Create Social Media content directed at the markets determined in Phase 1. This includes ads and strategies for Facebook, Pinterest, TicTok, and Instagram (or Other?) that would best represent our target market.

Video Content Creation

To create engaging and informative short videos explaining how and why to use the My Party Album app. We want to show new customers why they need the app and those who have downloaded the app how easy it is to use, or to use it more often.

Social Media Marketing Campaign

My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:A successful launchCreate keywords and programming around our BrandIncrease our Social Media following, and downloads

Phase 1 - International Expansion - Targeted go to Market Strategy

We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.Phase 1Research and determine the largest international markets for weddings, and show your work.Rank the locations that would best represent our target market.Create an action plan for marketing to these locations.

Social Media Marketing Campaign

My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:A successful launchCreate keywords and programming around our BrandIncrease our Social Media following, and downloads

International Expansion

We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.

New Product Launch

To research and develop a plan to market our app to Party and Event Planners.

Brand Identity and Graphic Design

Our company is looking to spin off one service of our app and rebrand the service to have its own identity. Rebranding will require a new name and logo. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company that are associated with available .com domains.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch competitors to see what they are doing.Creating custom branding sheets with colours and logos.Low-fidelity web design

Strategic Business Consulting Report

The strategic business consulting report will present a comprehensive overview of MPA's competitive positioning within the context of its industry environment and provide MPA decision-makers with actionable strategic options for the future.

Website Landing Page

Create a landing page for Clubs and Organizations that is in keeping with our brand, drive traffic, set up testing and analytics to prove efficacy.

Analytics, Content Plan and Calendar for Social Media II

Social marketers will create content calendars to plan posts, manage campaigns, and review ongoing strategies, review analytics of current campaigns, and set up a data collection system to review future campaigns.

TOWS Analysis

To construct a TOWS matrix, building directly off information gained from a SWOT (to be provided), and present evidence-based options to empower strategic planning