Website Landing Page
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Create a landing page for Clubs and Organizations that is in keeping with our brand, drive traffic, set up testing and analytics to prove efficacy.
- What tasks will learners need to complete to achieve the project goal?
-
- Set a Campaign Goal
- Write Copy
- Craft a Call To Action
- Select Images and Design the Landing Page
- Deliver Content
- Drive Traffic (Google Ads, Email Campaign, Social Content)
- Test and Optimize
Students must provide raw, editable files at the end of the project.
- What is the main goal for this project?
-
Create a landing page for Clubs and Organizations that is in keeping with our brand, drive traffic, set up testing and analytics to prove efficacy.
- What tasks will learners need to complete to achieve the project goal?
-
- Set a Campaign Goal
- Write Copy
- Craft a Call To Action
- Select Images and Design the Landing Page
- Deliver Content
- Drive Traffic (Google Ads, Email Campaign, Social Content)
- Test and Optimize
Students must provide raw, editable files at the end of the project.
- How will you support learners in completing the project?
-
We will be available to review, collaborate, revise and provide guidance as necessary.
About the company
- https://www.mypartyalbum.com
- Entertainment, Consumer goods & services
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.