Strategic Business Consulting Report
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
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The strategic business consulting report will present a comprehensive overview of MPA's competitive positioning within the context of its industry environment and provide MPA decision-makers with actionable strategic options for the future.
- What tasks will learners need to complete to achieve the project goal?
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The following tasks must be completed to achieve the project goal:
- research relevant verticals for industry expansion
- create a comprehensive competition comparison chart
- identify key strategic options for expansion into the sector identified
- produce a report that examines key strategic options
- present actionable steps for exploiting key strategic options
- What is the main goal for this project?
-
The strategic business consulting report will present a comprehensive overview of MPA's competitive positioning within the context of its industry environment and provide MPA decision-makers with actionable strategic options for the future.
- What tasks will learners need to complete to achieve the project goal?
-
The following tasks must be completed to achieve the project goal:
- research relevant verticals for industry expansion
- create a comprehensive competition comparison chart
- identify key strategic options for expansion into the sector identified
- produce a report that examines key strategic options
- present actionable steps for exploiting key strategic options
- How will you support learners in completing the project?
-
Current SWOT and TOWS analysis will be provided as well as any additional relevant information. The MPA team will be available as necessary to assist and answer questions.
About the company
- https://www.mypartyalbum.com
- Entertainment, Consumer goods & services
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.