TOWS Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
To construct a TOWS matrix, building directly off information gained from a SWOT (to be provided), and present evidence-based options to empower strategic planning
- What tasks will learners need to complete to achieve the project goal?
-
The main purpose of a TOWS Analysis is to:
- Reduce threats
- Take advantage of opportunities
- Exploit strengths
- Remove weaknesses
A well-executed TOWS will provide us with data to make a decision about our overall direction.
Developing actionable strategies.
Review SWOT
Identify Actions
Prioritize and Assign Actions
- What is the main goal for this project?
-
To construct a TOWS matrix, building directly off information gained from a SWOT (to be provided), and present evidence-based options to empower strategic planning
- What tasks will learners need to complete to achieve the project goal?
-
The main purpose of a TOWS Analysis is to:
- Reduce threats
- Take advantage of opportunities
- Exploit strengths
- Remove weaknesses
A well-executed TOWS will provide us with data to make a decision about our overall direction.
Developing actionable strategies.
Review SWOT
Identify Actions
Prioritize and Assign Actions
- How will you support learners in completing the project?
-
We will provide the SWOT Analysis and phone support to answer any questions about the company's operations.
About the company
- https://www.mypartyalbum.com
- Entertainment, Consumer goods & services
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.